Marketing has really made a transition from offline to online in recent years. Within my studies, I learned that online marketing is not only the way to connect with customers now but especially in the future.

My passion for online marketing comes from the fact that the playing field is constantly changing and for everyone a different mix of channels is successful. Especially within the cosmetics industry, the diversity of challenges is excellent. My Russian roots let me see the cultural differences between the ‘general Beauty standard’. Interesting of course!

I first completed a fun and versatile internship at Van Lennep Kliniek and since May 2022 I am proud to be a creative ‘co-worker’ within the marketing team. In addition to my studies, within this budding marketing career, I am mainly concerned with optimizing the current content, social media marketing, email marketing, and devising strategies to reach both existing, and new customers.